SCHEELS | Sporting Goods, Outdoor Gear & Lifestyle Superstore

SCHEELS is more than a sporting goods store—it’s an immersive destination designed for adventurers, families, athletes, and outdoor lifestyle enthusiasts. Founded in 1902 and now employee-owned, SCHEELS spans huge multi-department-superstores offering top brands in hunting, fishing, camping, golf, team sports, fashion, and footwear. Each location features unique experiences such as aquariums, Ferris wheels, sports simulators, and bike and ski service centers, creating a place where shoppers spend hours exploring, discovering gear, and making memories. Backed by passionate staff, curated selections, and community engagement, SCHEELS blends retail, recreation, and lifestyle in one compelling retail environment.